MAKE SURE YOUR ADVERTISING DOLLARS WORK FOR YOU!
The Google ads appear on Google’s search results page and on the pages of Google’s partners. Specialists in Google ads know how to structure campaigns so that you get the most out of your money.
A surprising number of companies do not use Google Ads, in spite of the fact that every company can benefit from this powerful advertising tool. However, fewer utilize the expertise of a Google Ads Expert, running their campaigns themselves rather than relying on an expert.
There are four reasons why hiring a Google Ads specialist is a great idea and can help any company make the most of their advertising budget!
A QUICK GUIDE TO GOOGLE ADS
Over 90% of all searches worldwide are conducted via Google, making it a powerful resource for those who take advantage of it.
Google Ads offers a variety of benefits when you spend money on advertising, including a list of search terms your users are using to find your product, the dates and times when the most traffic is occurring, and what your competitors are doing for the same search terms.
There is a cost associated with these ads. People who run Google Ads themselves spend their time, which is an indirect expense. Google Ads specialists can help you get back your time and make the most of your advertising dollars.
ABOUT GOOGLE ADS SPECIALISTS
Google Ads specialists offer four main benefits.
- For your budget, most clicks
- Get the most out of every click
- Make the site’s traffic more diverse
- Interpreting the data
We’ll take a closer look at each of these reasons.
BEST CLIENT ENGAGEMENT FOR YOUR BUDGET
The process of creating campaigns, ad groups, and keywords for Google Ads requires several steps. It is true that a Google Ads specialist can save you time by eliminating the navigation of these elements, but let’s assume that the ads themselves are equal.
Let’s also assume the budget is used every day, no matter who runs the campaigns. How can a Google Ads specialist help?
There are two main competitive metrics that track how your budget is spent each day: Loss to rank and loss to budget. In these, you can see why money has been spent on your account and what limits the spending of more.
A high amount of search is lost to budget if an account doesn’t get enough clicks because there isn’t enough daily budget. Conversely, if the account is missing out on clicks due to a low ad rank, the keyword bids are limiting.
These two numbers can be used by a Google Ads specialist to make an informed decision about how best to spend your advertising dollars, resulting in the most clicks!
INVEST IN EACH CLICK TO MAXIMIZE VALUE
It is necessary to take a step back before we can fully grasp this concept. We’ll assume potential customers fall along a continuum of likelihood to purchase, from 1-100. If you are close to 1, then your intent is low, and if you are close to 100, then your intent is high.
Using a Google Ads specialist, the keywords can be set up so that the money spent on clicks is for people closer to the 100 mark.