How To Grow Your Business With Digital Marketing

Growing a business with digital marketing is definitely not a walk in the park, but a necessary thing to do especially in this day and age. And with a whopping 81.8% of users conducting searches for a product or service before purchasing, the demand for brands to have an online presence is higher than ever.

New marketers often have the misconception that digital ads are the only effective means of marketing online. But as vast as the digital world is, there are other channels you could use to reach your ultimate goal: drive traffic and convert them to actual sales.

While it’s already a given that you need to amp up your Google advertising game (and that’s best done with a Google Ads Specialist), here are a few more strategies in elevating your digital marketing efforts to reach potential customers and followers.

Bump up Your Blogs.

Apart from ads, blog articles are a great way to engage with your audiences through content relevant to your product or service, and as a value-add to what you already offer.

You may include expert tips in your copy or industry trends to establish your authority in the space. But it’s also important to note that writing content isn’t enough — you must also be strategic in the channels in which you’ll post them, such as through social media platforms, forums, and exclusive access provided in emails.

Leverage Social Media for Success.

The power of social media simply can’t be underestimated. It has since changed the game — brands can now engage with customers directly more than ever before.

Leverage this open line of communication with audiences by researching about the hashtags they use, and seeking the help of the influencers they follow. In fact, a recent SlickText survey revealed that 38% of online shoppers rely on influencer feedback.

Instagram and TikTok are two of the biggest platforms used in influencer marketing, accounting for 93% and 68% of marketer share as of 2021, respectively. By extension, brands also get to connect with these influencers’ audiences while building trust and brand awareness.

Be Adept at SEO.

So you’ve created a website you could call your own, now what? Search engine optimization should follow, or else the page you’ve spent resources on — and your brand entirely — won’t really be visible to online audiences.

Keyword research and link-building are considered the MVPs of SEO; these elements must be weaved seamlessly into your content to improve your SERP ranking. Study how the Google algorithm works — craft meta titles and descriptions that concisely tell the gist of your content, all while encouraging action. Assess your current ranking on SERPs and make the necessary modifications as needed.

Gather and Nurture Leads Through Effective Email Marketing.

Don’t be one of those brands that send generic emails to their customers — these emails usually just go straight to Trash as no one really reads emails irrelevant to them.

Email marketing is a good tactic of engaging your existing customers, or those prospects you might not have reached through social media. You also get to meet your customers where they are in the buyer journey, from initial engagement all the way through referrals.

And like what we said about creating authentic content, emails are an opportunity to sell your brand to customers in a more personalized way. Email marketing and automation tools such as Sendinblue and Mailchimp are among the free ones you could use for your campaign.

Grow Your Business in Leaps and Bounds

Other than hiring an SEO consultant or a Google Ads specialist, the ones we’ve listed above are just some of the digital marketing techniques you could use to grow your business. Bottom line: there is no single way of establishing a robust online presence.

Be open to other options and of course, don’t forget to stick to the fundamentals in jumpstarting your digital marketing strategy to help speed up business growth!